Indian Market-Wrap,
Indrajit Basu, Indian Correspondent.
SoftDel bullish on market for embedded systems.

India, Mumbai-based SoftDel Systems (, a company offering engineering applications based on PC and embedded platforms, has developed several applications in the embedded space for use in areas such as factory and building automation, mobile communication and automobile electronics.

Bhupendra Bhate, president & COO, SoftDel Systems said, "Despite the overall market slowdown, we expect the embedded and engineering software segment to grow at a steady pace. Voice and data convergence, embedded connectivity and intelligent devices will fuel future growth."

SoftDel has already created a global sales and marketing channel for its future component based solutions through existing strategic customers. In addition to the sales and marketing offices in US
and Europe, the company has also made some strategic tie-ups and alliances.

Nucsoft ventures into product development

Mumbai-based Nucleus Software offshore India (, a company operating on projects in the banking and financial software solutions and services space, has embarked on product development space to ride the global IT slowdown. According to V S Girish, director-marketing, Nucsoft, "There are three categories of software activities services, projects, and products. We believe that products are the highest value added function that you can offer the market."

As part of this product initiative, the company has developed a product christened Traece, which claims to cut down the number of network violations in large corporates. Accoding to Arun Shekhar Aran, director, Nucsoft, "System administrators have the privilege of monitoring the entire network, but there is no system to monitor their activities. Our solution provides for a maker-checker action. Traece allows a centralised administration to monitor activities on the network throughout the country. This will be handy product for companies who have headquarters in one city where the main server is located and offices throughout the country."
Another product from the Nucsoft stable, called 'Web Management Tool', helps control standards set in an organisations guidelines for setting up a Web page. It provides a structured way to load pages.

Kshema plans software testing, validation services

KSHEMA Technologies (, a Bangalore-based software services firm, plans to offer software testing and validation services as part of its diversification. According to Anant Koppar, CEO, Kshema Technologies, it has recently set up a team of five engineers, which would be expanded later. The testing team would be part of the company's engineering services division, set up recently as part of the organizational restructuring.

The company would also offer third party software testing services and certification division later. Through the division, the company not only plans to provide end-to-end solutions in engineering design services, but also intends to offer quality consultancy, said Koppar.

$50 million investment commitment for Brigade Corp

San-Francisco-based Brigade Corporation (, a global provider of business process outsourcing and customer relationship management, with delivery facilities in Chennai and Hyderabad, India, has received a commitment of $50 million investment from General Atlantic Partners LLC, a US-based private equity firm with exclusive focus on investing in information technology and communications businesses globally.

The offer is the largest ever for an IT-enabled services company operating in India, claims Anurag Jain, founder and senior vice-president, global operations of Brigade.

Lifetree to bet $4 mm on acquisitions

Delhi-based Lifetree Convergence Ltd (, a software solutions provider is in the process of buying out two Bangalore-based companies in the area of wireless and telecom.

Lifetree has earmarked about $4 million for these acquisitions, which are likely to be all cash deals. Following these acquisitions, Lifetree will add 50 software professionals to its existing team of about a hundred.

"We are taking the acquisition route which is more efficient to grow our expertise in the telecom and wireless space as compared to simple organic growth," said Atul Chopra, CEO Lifetree Covergence Pvt Ltd, declining to identify the acquisition targets.

Lifetree specializes in three domains namely insurance, billing and telecom. It has two development centers, employing about 45 software engineers each in Delhi and Bangalore. "Once we are through with our acquisitions, we will set up a third development center in Bangaloref," Chopra said.

Mindtree Tech develops Bluetooth-enabled LAN access point

Bangalore-based Mindtree Technologies ( has developed a Bluetooth-enabled LAN access point (LAP), as part of its thrust on demonstrating the company's product realisation capabilities. Going forward Mindtree is looking at developing solutions for mobility management as well.

Mindtree has two key areas under IT-e-services and engineering (technology) services (under which the regular and services around IP function), with engineering services accounting for one-third of total Mindtree revenues.

MphasiS on cross-biz operational synergies

Mumbai, India-based, IT solutions and services player MphasiS Ltd ( is an example of a relatively smaller Indian IT services company betting heavily on its BPO and IT-enabled services arm MphasiS BPO. Not only has it recruited 120 people between January 1 and January 24, 2002, with an aim to notch up 200 per cent topline growth next fiscal, but has also unexpectedly opened up cross-sell and up-sell opportunities between the two businesses the company operates in.

US-based MphasiS BPO customer has committed to an IT solutions project with MphasiS, while another MphasiS banking services customer has appointed MphasiS BPO as the BPO arm for servicing all its e-mail communication.