a leading provider of software and system integration technology
for consumer-focused legacy corporations, today announced that Richard
S. Braddock, Chairman of Priceline.com and a former President of
Citicorp, has consented to join the Company's Board of Directors,
effective June 2000.
"We're extremely pleased and honored to have Rick Braddock join
our Board. His impressive record of leadership - both in the traditional
and in the new economy - will be a welcome addition to our management
team," noted Jerry Rao, Chairman and CEO of MphasiS-BFL. "Furthermore,
Mr. Braddock's interest in MphasiS-BFL underscores the tremendous
opportunity we believe exists in the area of helping consumer-focused
corporations harness the Internet not only as a uniquely powerful
distribution channel but Internet technologies as the basis of state-of-the-art
Customer Relationship Management."
"I have known Jerry many years and have been associated with his
new IT initiative from its inception. I am very excited about the
opportunity that MphasiS-BFL has and am looking forward to helping
guide them going into the future," added Mr. Braddock.
Mr. Braddock has served earlier as non-executive Chairman of the
advertising agency, True North Communications, as well as CEO of
Medco Containment Services. He is currently a member of the Board
of Directors of Eastman Kodak, e-Trade and Cadbury Schweppes.