MphasiS-BFL To Launch Web Design Agency

Mumbai, 12 May, 2000: MphasiS-BFL, the combined entity formed by California based MphasiS Corporation and Bangalore based BFL Software today announced plans to launch a premium web design agency. The company plans to target its large captive customer base in MphasiS-BFL clients as well as new customers with the launch of the new web design agency. MphasiS-BFL, which presently outsourced these requirements, will also be poised to effectively leverage the India-U.S. cost arbitrage opportunity, in this market space.

Jerry Rao, Chairman, MphasiS-BFL, speaking at an analyst meeting where he made the launch announcement, said, "User interface is emerging as a critical aspect of the Internet that requires creativity, breadth of services and technology expertise. MphasiS-BFL is uniquely positioned to be a part of this much-ignored space."

The web design agency offering will include complete on-line design and implementation services. These will range from information gathering to customer service, information architecture, design of content layout and relationship. It will further offer customer experience design including application design and prototyping, multimedia, site auditing, user research and copywriting.

MphasiS-BFL is an end-to-end e-Solutions provider and an interactive architect. MphasiS-BFL has an employee strength of 1300 spread across 17 marketing offices on three continents and seven development centers across India.