HYPERGRAF™
Generates Actionable Customer engagement insights over multiple channels
Services
About Mphasis
HyperGraf™ is a patented, omnichannel, digital 360-degree solution that transforms enterprise decision-making by providing the most comprehensive, accurate, real-time, and actionable customer engagement insights across millions of data points spread over multiple customer engagement channels.
What is HyperGraf™?
A comprehensive, feature-rich, business intelligence and analytics solution, HyperGraf™ generates actionable insights by bridging the gap between enterprise data and external and third-party data such as social media, credit scores, open data, and other multimedia datasets. It is a cloud-based solution that incorporates in-depth domain expertise and is flexible and customizable. HyperGraf™ is offered as a platform as a service, low-cost solution with no upfront investments and pay-as-you-go-based pricing. The base solution is a suite with key features, functionalities, and algorithms. Custom features and algorithms can be built on top of this based on unique scenarios.
How does HyperGraf™ Work?
HyperGraf™ is a big data correlation engine that generates customer 360-degree insights by correlating data from multiple, internal and external customer touch points, as well as open data.
HyperGraf™ helps improve product targeting and feedback flow across channels by enabling you to identify key influencers and detractors and assigning channel-specific NPS scores. HyperGraf™ uses advanced analytics methods including social network analytics, natural language processing, and predictive analytics to provide comprehensive, accurate, and actionable insights across data silos.
With HyperGraf™, you can monitor, identify, and respond to critical issues and product/service outages almost instantly; thereby, helping you to safeguard organizational reputation and company goodwill. You can also monitor the emergence of risky sub-groups in your network.
HyperGraf™ has a location analytics algorithm that empowers you with geospatial analytics and visualizations of your target audience across data-points such as customer demographics, lifestyle data, branch proximity analytics, and social media concentration.
Enhanced customer profiling module assists you to create hyper-personalized experiences for your customers and create tailor-made digital campaigns.
HyperGraf™, with its intelligent scoring feature for leads, helps in identifying cross-selling and upselling opportunities, thereby making it the perfect tool for sales alignment and creation of tight marketing campaigns.
With HyperGraf™, you can organize and execute effective social media campaigns as it aids you in identifying and connecting with brand advocates and detractors.
ROBO-ADVISOR FOR BANKING & CAPITAL MARKETS
HyperGraf™ robo-advisor analyses data from KYC records, investment questionnaire responses, life goals, psychographic profiling based on customer interaction data, and evolving graph structures that are driven by social interactions based on life events over time.
BRAND CAMPAIGN VELOCITY MEASUREMENT FOR RETAIL & FMCG
Velocity is a measure of how quickly the information is spreading. Velocity measurements are very useful, especially when there is a targeted marketing campaign.
RISK MONITORING FOR GLOBAL SUPPLY CHAINS
Helps globally distributed organizations to monitor global risk patterns and understand what is happening around the world. Advanced risk alerts can be created in HyperGrafTM based on event evolution.
LOSS CONTROL AUTOMATION FOR INSURANCE
Helps insurers to monitor global event patterns. It enables real-time engagement with customers by providing personalized analysis of individual risk exposure of insured. It combines organizational and external data to generate insights.