Intensifying competition, expanding boundaries, complex, and global supply chains have left retailers with no choice other than to reinvent their merchandizing strategies to stay ahead. For a customer centric retailer, sourcing the right products and making it available at the right channel in right quantity at right price, and at the right time is essential to attract and retain customers. The need for this type of customer centric merchandizing (CCM) is mainly driven by:
- Blurring of channels and proliferation of products
- Ever changing consumer preferences and customer loyalty
- Large low priced competitors
Retailers need to differentiate their business by adopting technology for devising micro-merchandizing strategies in areas such as merchandize and assortment planning, optimizing pricing and promotions, category management, shelf and space planning, and master data management.
Why MphasiS?
MphasiS, having serviced a large number of retailers globally, understands the challenges faced by retailers today and helps them achieve revenue growth and improve profitability by providing solutions that help change the dynamics in merchandising planning and execution.
MphasiS Retail & CPG practice can be leveraged for IT consulting in merchandizing and pricing systems. Our practice offers the following solutions that cover the entire gamut of planning to execution of merchandizing :
- Merchandize and Assortment Planning
- Pricing and Promotion Management
- Visual Merchandizing and Space Planning
- Master Data Management Solutions and Labs
- Buying and PO Management
