Advertising - Case Study

Multi Channel Analytics and Ad Targeting for a US Advertising Agency

Mphasis is involved in developing an Ad Decisioning platform for a US advertising agency. This involves multi-channel analytics gathered from PCs, mobiles and TV. The insights gathered on the usage of end-consumers act as an input for ad decisioning. Targeted ads are then delivered to the consumer using the ad decisioning platform.

Multi Channel Analytics and Ad Targeting for a US Advertising Agency

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