Information Services & Market Research - Case Study

Media Monitoring for a Market Research Firm

Mphasis has been helping a leading US based market research firm in developing a media monitoring tool. The tool collects information from a wide variety of media sources including third party tools such as Factiva and social media sites such as Twitter. Business analysts use this for market analysis and preparing reports which can be accessed by the clients.

Media Monitoring for a Market Research Firm

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