Telcos are on the lookout for additional revenue streams, because of falling ARPUs, increasing competition and customer churn.
Mphasis Promotion Brokerage Solution provides additional revenue for Telcos through a multi-faceted business model.
With the help of the Ad Brokerage Solution, advertisers, agencies, and ad networks can buy services (e.g. voice, text, data, etc.) from a Telco and provide access to their business partners, to serve targeted advertisements to Telco users who are browsing on web pages through their mobile devices.
Services purchased will be used in the form of “mobile coupons” and will serve as incentives to drive higher take-rates for the advertised products and services. Revenue will be generated for Telco from both the partner, and the user side of this model.
The solution is built on HP-Mphasis MframE eCommerce Solution Framework.
Mphasis implemented the Ad Brokerage Solution as a portal for a large telecom provider in North America as an interface for their business partners to buy their offers in bulk and promote their products and services. The portal helps client in selling mobility services such as voice, text and data to their partners to be used in advertising campaigns.
The solution is built on HP-Mphasis MframE eCommerce Solution Framework which facilitates a rapid development environment for e-commerce front end web application and provides faster time-to-market by leveraging reusable components. It also leverages an open architecture and standardized integration methodology to interface with other enterprise applications.