F100 insurance company 


Objective: Majority of travelers look for travel insurance to purchase when booking their holiday travels. Mphasis built a rapid prototype for a leading insurer to enable airline customers purchase in-line cover or just-in time cover directly from the airline's site 


Results achieved: Seamlessly integrated the insurance coverage purchase path into the airline’s website and mobile app by applying design thinking, customer journey mapping for pre-purchase, after-purchase and during claim process. This was followed by rapid prototyping. 


Technology used: Leveraged the Adobe Marketing cloud stack