Design Thinking for Retail Banking
IS DESIGN THINKING PART OF YOUR DNA?
Design Thinking leads the Front2Back™ Transformation efforts. It consists of design principles applied to business strategy which result in simple and innovative solutions. To embed incremental enhancements or redesign into the DNA of products, businesses are exploring ways of solving complex problems using simple and intuitive interactions. Using the principles of design, Design Thinking puts people at the center and lays down disciplines for prototyping and tolerance for failure.
Our framework helps enterprises blend business strategy, people, technology and customer needs together which drives experience innovation and delightful outcomes. Mphasis offerings:
Mphasis Design thinking principles are based on the Shuriken, a traditional multi-pointed ninja weapon designed for speed and precision – some edges are meant to cut and some to channelize or guide. Our process is fast and designed to be experimental, encouraging calculated risk-taking thus ensuring innovation.
THE MPHASIS DESIGN FOUNDATION