HOW SOPHISTICATED IS YOUR DIGITAL MARKETING?
Today, there is a significant overlap between Customer Experience, Branding and Digital Marketing. Customer experience has been defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. This makes Branding about providing consistent experiences across all the touch points of the customer’s journey. Mature organizations are benchmarking themselves using key parameters such as Adaptability, Speed and Scalability of their channels. Digital Marketing is about bringing these together and creating the right orchestration to deliver Next Best Action in the customer journey. And this then becomes one of the key goals of Front2Back™ Transformation :
Marketing Maturity Model
Mphasis Digital Marketing Offerings help enterprises leverage technology for continuous improvement of their digital marketing efforts and include:
The Key Dimensions in the Mphasis Marketing Maturity Model to obtain Front2Back™ Transformation are: