AN INSURANCE COMPANY 


Objective: 

 

Transform digital marketing service to achieve leadership at a global scale

Implemented Adobe Marketing Cloud, Integrated Marketing Analytics Platform™, and microservices based responsive customer applications.

 

 

Results achieved: 

 

  • Unified regional initiatives
  • Enabled digital marketing CoE to operate on a global scale
  • 40% - 70% of the traffic from mobile devices across regions
  • 200% increase in mobile traffic for all sites
  • 30% decrease in bounce rate
  • Consistent experience across 1000+ global sites
  • Email campaigns totaling 40+ million emails/month
  • Personalization on macro segments, behavior based segments
  • Agile platform releases
  • Hours instead of days for campaign plans to launch