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The e-AWB international monthly report from IATA looked quite positive on the penetration level (48.2%), but the industry needs to gear-up to attain 100% penetration. The e-AWB target set by IATA for the cargo industry seems to be achievable, and if we could do it for e-ticketing, why are we facing issues with e-AWB?
The Air waybill (AWB) is a critical air cargo document that constitutes the contract of carriage between the ‘Shipper’ and the ‘Carrier’ (airline). As per the electronic air waybill resolution 672 (MeA), a hard copy of AWB is no more needed, and hence, there is no longer a need to print, handle or archive the paper, largely simplifying the air cargo process. 
The e-AWB Project is part of the e-freight initiative and aims at encouraging air cargo players to use the electronic AWB (e-AWB), instead of its paper version. Moving to e-AWB is a key enabler to achieve 100% e-freight vision. 
The current e-AWB Penetration as given by IATA, is as follows: 
Challenges on Compliance
In order to comply with the mandate set by IATA, some of the challenges faced by the cargo industry include, but are not limited to:
(a) Legacy model and unorganized spread. Due to the small size of operation, very limited investments are made on IT upgrades.
(b) Freight-Forwarder (‘FF’) community is completely clustered with small and medium freight-forwarders.
Surprisingly, many of the players in the cargo industry, particularly the FF community and the airlines, need to know that there is an industry-endorsed solution called eAWBlink, which is already made available by IATA . eAWBlink is a basic industry tool designed for small and medium-sized FFs to become e-AWB compatible, and the best part is – the solution is hosted on the Amazon Cloud.
Refer the high-level solution (implemented) and what it can offer in near future (currently under development, to be approved by IATA).
The Features and benefits are as given below
So it can be seen that the above basic tool can help the FFs to go ahead and start their e-freight future, offering an amazing customer experience
IATA’s initiative to bring such a revolutionary solution is highly commendable. The good part is the airlines and FF Community have already started using the solution. However, the cargo industry should start looking at the tool to start their e-freight journey.