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Offers to Orders


The solution that enables airlines to create, price and distribute offers dynamically. The solution is a flexible tool that lets airlines manage on their own the total airline offer – fare, seat, and ancillaries. Its robust offer management capabilities are designed to support any airline regardless of its retail maturity, size, or ecosystem.

The solution is flexible – to ensure control over product and price. It is scalable – to support top performance for any airline digital direct (web, mobile) or direct connect NDC channel.

Airline ancillary revenue continues to grow strongly. To further improve on this fast-paced growth in ancillary sales, airlines are becoming more interested in a data-driven, science-based approach to airline offer management.Many airlines have asked for the ability to deliver data-driven dynamic offers with 1:1 personalization on their websites; furthermore, they want to extend these capabilities to global distribution channels using IATA new distribution capability standards.To maximize sales conversion rates and revenue, both the ancillary bundle content and pricing decisions are dynamically adapted to the customer trip-purpose segment in our framework.


Mphasis EMD solution is an electronic non-flight document that may be issued and used for the collection and settlement of optional services offered by an airline

These services are also referred to as ancillary services and include such options as preferred seating, excess baggage charges, Miscellaneous Charges, Penalty fees, residual value, Lounge access charges and deposits. Eventually EMDs will replace the remaining traditional paper Miscellaneous Charges Order (MCO) document.

Each EMD has its own unique number, and you may need multiple EMDs per ticket if you have more than one ancillary service - a checked bag and seat assignment, for example. When a flight coupon of an electronic ticket is used, all EMD coupons associated with that ET coupon will be considered used.


Mphasis - Airline seat management has the objective of maximizing profits for a given flight.

In airline seat management, airlines determine when seats might be flown empty, whether to offer these seats at a discount, how many seat to offer and at what discount level, and what restrictions to attach to the discount. Seat management systems allow airlines to increase profits, provide a predictable level of service and improve their utilization of otherwise empty seats.