An American multinational finance and insurance corporation with operations in over 80 countries and jurisdictions
The client's potential participants were facing challenges in choosing their retirement plan, as the existing enrollment process was time-consuming and not very efficient, leading to delays in engaging participants in their programs/ plans. Therefore, the client aimed to provide a customer-centric experience and continuously reduce cost per participant and increase Mobile Online Registration.
To help the client meet their business objectives, Mphasis offered to develop and implemented a simple and conversation-oriented enrolment process. In addition, our team focused on completing the critical components and allowing other steps to be completed later. As a result, we help decrease the time needed to complete enrolment, drive up the number of enrolments, and create a security profile to complete the process.
25% increase in Online Enrolments for active plans in less than a month
40% y-o-y increase in the number of digital enrolments
Achieved 70% of digital enrolments through mobile applications
Enhanced user experience and engagement while reducing the dropouts