Mphasis Loyalty Management supports airlines to deliver effective and efficient loyalty management system for their customers. It seamlessly integrates diverse aspects of loyalty management and backs it up with meticulous fraudulent analysis to provide highly engaging and secure experiences for longer lasting customer relationships.
Mphasis Loyalty Management enables airlines to design personalized programs through a comprehensive data repository and effective communication management – seamlessly integrated across relevant adjacent functions.
Our Fraudulent Analysis helps airlines provide the reassurance of minimized fraud threats to their loyalty programs. Its features extend across redemption and transfer of points, alliance program updates etc., and include.
• Advanced fingerprinting technique and ‘triangulation’ algorithm - to identify users and analyze online behavior
• Business rules to identify verify and proactively block fraudulent transactions
• Time-based rate limits to avoid bot activities
• Empowerment to create personalized and engaging loyalty programs – with seamless data exchange
• Highly scalable and secure to support 10X growth requirements
• Always updated information for the right insights and decisions, leading to extreme customer satisfaction