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BRITISH TELECOM COMPANY IMPROVES EFFICIENCY AND ENHANCES CUSTOMER SATISFACTION

CLIENT

 

The client is a British multinational telecommunications conglomerate, with headquarters in London, predominantly operating in the regions of Asia, Africa, Europe, and Oceania. The client wanted a systematic approach to make its business processes more efficient and add value to the customer journey.

BUSINESS CHALLENGE

 

The client was experiencing a budget and timeline overrun by previous vendor(s), ground-breaking complexity, a lack of trust within the user community about usability (more than 500 backlog defects), and a lack of conviction about the functional requirement within the business community. The client decided to set the following objectives accordingly:

 

• Integrate Salesforce.com (sales cloud) with digital order and product catalog

• Consolidate their legacy commission system and migrate to Callidus Cloud

• Manage multichannel and convergent campaigns (PEGA marketing)

SOLUTION

 

To overcome challenges and achieve client objectives, our team adopted the following methodology:

• Development and support of digital order capture to fulfilment

• Alignment with client’s enterprise architecture to derive measurable business objective in lineage from Business Metric Frameworks (BMF)

• Alignment with TAM® to form a series of functional, system-agnostic requirements set by reverse engineering

• Commission management with very quick enablement of niche resources

• Creation of synergy between TOGAF and Telemanagement Forum (tmForum) in practice

• People enablement with right techno-functional mix of niche resources including German- speaking business analysts

• Supported business velocity by customized agile process

• Alignment of IT to form the business objective and lineage with process flow vis-à-vis enhanced Telecom Operations Map (eTOM®) and TAM – to guide requirement analysis phase

BENEFITS

Our innovative solutions enabled us to successfully complete the handover and let the client return to business as usual. The client also experienced the following benefits:

• Rebuilt requirement baseline during knowledge transfer

• Automated technical fulfilment process resulting in reduction by three days in order activation time, leading to greater customer satisfaction and reduced onboarding time

• Achieved trusted partner status from client to support in their other initiatives worth USD 10 million

• Successful implementation of salesforce analytics solution for sales management and salesforce initiatives, such as integrating digital orders, product feasibility check by integrating with product catalog, etc

• Callidus Cloud consolidated the processing of sales commissioning for all product groups and helped reduce the system complexity