AUTOMATED AND OPTIMIZED CONTENT MANAGEMENT PROCESSES THROUGH DEEPINSIGHTS™

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THE CLIENT

 

Global Human Resources consulting firm, operating in more than 130 countries.

 

BUSINESS CHALLENGES

The client was facing challenges around curating content and make it easily available for customers, which helps in increasing revenue and customer satisfaction. Some of the issues were:

  • Executives were spending 1,000 – 2,000 hours on creating abstracts for reports, updating, and ensuring all relevant tags were extracted and published to facilitate customers’ searches
  • Indexing of reports and collaterals were not exhaustive, resulting in time-consuming and frustrating search process
  • Client managers were spending hours to download the content before sending it to their customers
  • Measurement of ROI of content was next to impossible

 

SOLUTION

 

We helped the client in setting up Mphasis DeepInsights™ based solution on AWS Cloud. It uses Amazon SageMaker, AWS Kendra, AWS Textract, AWS Rekognition, AWS Translate, AWS Transcribe, AWS Cognito. Our solution -

  • Automatically creates accurate abstracts from free text, regardless of subject matter, by utilizing NLP-based approach
  • Uses self-organizing maps to extract relevant themes and categorize documents accurately, tagging all the key phrases within them
  • Improves and gets more refined over time by learning from human adjustments, and automatically makes updates based on new content

 

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BENEFITS

  • Eliminated manual content curation
  • Optimized tag extraction
  • Saved manual effort, freeing up critical resources for priority initiatives