Domain: Campaign Analytics
Overview: Optimize digital campaigns by leveraging user generated content across multiple channels
User generated content is a key source of information for all customers seeking to engage with organizations in the digital world. In this ‘digital economy’ it is imperative for organizations to optimize their marketing campaigns and promotions so that they resonate with the correct set of users in the content, commerce, and collaboration networks. Channels like Twitter, Facebook, Search Marketing, blogs etc. have become a critical component for these campaigns and provide a great opportunity for companies to expand their brand presence, increase their brand value and in turn generate higher revenues.