ANALYZING USER BEHAVIOR WITH OPTIMIZE.AI
Artificial Intelligence based user journey analysis and optimization
Drawing insights from user behavior data and system interactions helps build a better understanding of users and predict future engagements. Artificial Intelligence driven approaches rely on a data driven approach to remove inefficiencies impacting user experience, cost and performance, identify most impactful areas for digital transformation initiatives and improve understanding of user’s digital journeys and interactions across multiple channels.
Optimize.AI performs complex cognitive process mining activities based on user and system interaction data. This AI centric approach mines the workflow event logs to understand the AS-IS user behavior and uses it for process discovery and future behavior prediction.
Mphasis’ Optimize.AI is an AI-driven user journey analysis engine that:
• Ingests event data from processes
• Performs on-ground process discovery from path, time and resource perspective
• Identifies common user journey, performs critical path analysis, and compliance analysis
• Identifies improvement, re-engineering & redesign scenarios,
• Predicts user journey & workflows
Reduction in operational cost and throughput time
Data-driven, faster, cheaper and more accurate business process discovery
Identification of deviations and compliance issues
Prediction of user and process journeys to better manage the system design and flow
Continuous monitoring for compliance and performance support