Life Insurance Digital Agency (LIDA)
Insurance Agency Management System with an Intelligent Human Touch
In a world that is
irrevocably turning ‘digital first’, insurance agency management systems can empower insurance
agents to leverage their individual digital workspaces and tools to create effective digital
reach to their customers. Imagine if insurers could provide personalized digital presence for
their agents with intelligent digital platforms and tools — which, in turn, can unleash business
opportunities at scale, and accelerate the collaborative digital transformation of insurance.
Mphasis’ Life Insurance Digital Agency (LIDA) does
exactly that. A single-tenant customizable digital workspace, it empowers agents working for
insurance companies to administer, illustrate and sell Life and Annuity products in the digital
realm. LIDA is a highly secure, cloud-based solution in AWS, which is augmented by data
visualization and data intelligence to create sustainable digital growth and transformation.
Features for a 360-Degree Digital-Human Connect
LIDA enables agents in insurance companies to be digitally connected to their customers — existing and potential. It provides them powerful digital visibility and helps them become trusted partners to their customers through the following features:
LIDA’s architecture comes with 3 distinct layers for engagement, intelligence and systems interface.
LIDA’s efficient and unified data model (UDM) allows the integration of the Policy Admin System with other functions within the carrier’s ecosystem. It is based on an event-driven continuous flow of events that synchronizes states across all systems — and is designed for extensibility, flexibility, and security. It operates on a role-based access model with delegated administration rights
As an insurance agency management system that supports the entire insurance lifecycle, LIDA provides insurers and agents a comprehensive dashboard view and data visualization of the status of policies, quotes, claims, premiums, notifications, incentives, and commissions — plus, a holistic summary of quote statuses and policy details.
Agents can also personalize the menu and widgets featured on their dashboard for better insights-driven actions.

LIDA has been built on firm pillars of a well-architected framework, with the highest standards of security.

LIDA simplifies day-to-day business execution to enable agents improve customer experience,
overclock efficiency and accelerate ROI. Key outcomes include:
Enhanced business agility due to sharper insights
Improved operational effectiveness through reduced manual processes, and better utilization of resources
Superior customer experiences
Significant cost reduction - due to serverless architecture
More robust marketing strategies, enabling significantly higher ROI
Seamless scalability - with highest levels of quality and security
Simplified reports
High extensibility - ready for use by insurance agents, independent agents, brokers, and other intermediaries