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Mphasis recognized by HFS as ‘Horizon 3 – Market Leader’ in Digital Marketing and
Sales Services

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  • Recognized by HFS as ‘Horizon 3 – Market Leader’ in Digital Marketing and Sales Services

Gen AI is reshaping digital marketing and sales, driving personalization, data-driven strategies, automated workflows, and unified customer experience.


HFS evaluated 14 service providers for its HFS Horizons Digital Marketing and Sales Services, 2025 report and categorized Mphasis as a ‘Horizon 3 – Leader’ with a ‘strategic blend of deep domain expertise and innovation in digital marketing and sales.




HIGHLIGHTS OF THE REPORT

 

  • Mphasis’s ‘Inverted T’ strategy, which fuses deep industry specialization with cloud and cognitive-powered technology solutions to deliver hyper-personalized, scalable digital transformation.
  • Gen AI-based Neo platforms with AI agents focused on managing analytical tasks and enhancing conversational interfaces.
  • Our internal innovation engine, including NEXT Labs for applied AI, Sparkle ecosystem for co-innovation with clients, quantum computing, ethical AI, and AI Superhighway for scalable and responsible GenAI adoption.
  • Acquisitions of Silverline – a digital transformation consultancy and Salesforce partner, and eBECS – Microsoft Dynamics partner.
  • Internal IPs including DeepInsights™ - a patented cognitive intelligence platform for faster and more effective access to insights from data, and Synth Studio - an enterprise synthetic.



SUCCESS STORY

 


Mphasis has transformed marketing operations for a large US Retail Bank, reducing content implementation timelines by 40% and achieving 25% faster go-to-market cycles. We also transformed contact center operations for another client, reducing average handling time (AHT) by 33% and lowering total cost of ownership by 65%.